Iranian software engineers have been quick to replicate American websites like and e-Harmony, showing photos and profiles of those seeking companionship.
The Iranian government has clearly been taken by surprise by this development, as it has by so many other aspects of Iran’s increasingly sophisticated modern culture.
Even more significant has been the introduction and proliferation of cellphones with 3G service.
Schroeder estimates that 20 million Iranians now have access to 3G data on their phones.
Defeating the tech-savvy crowd has proved to be difficult for the government, which has resorted to entreaties to young Iranians to appreciate the forgotten value of marriage and to threaten punishment to those who go on line in search of temporary hook ups.
Arranged marriages are far from the main means through which nuptials take place in Iran.
Long gone, too, are the days when a nervous young man in his early to mid-twenties would scribble his landline number on a piece of paper, look around to make sure the morality police were not watching, and pass the note to a young woman who had caught his eye.
Keep up with this story and more Now young Iranians are using the app to find companions for a night, or a lifetime.
Not long ago, young men and women would ride around in cars at night and cruise for possible assignations.